With the emergence of new interfaces—messaging, chatbots, and voice technologies—powered by Artificial Intelligence, customers have new ways to explore their discovery mechanisms.

While the algorithms behind these interfaces become even more dominant, their influence on marketing is growing. It’s a very different viewpoint, considering that algorithms don’t care about branding efforts, publicity campaigns, or celebrity endorsements.

This brings us to a question: If a brand’s physical place—created for the brand to come to life for its consumers—no longer exists, how can brands connect with shoppers?

For decades, the business world has strived and struggled to analyze data. Companies have used humans to comprehend data structures and analytics needs and have manually built data warehouses, dashboards, and hundreds of reports. These time-consuming systems were not only expensive to develop and maintain but often harmful the business. By the time IT was able to dig deeper into the analytics platform, the business needs had already moved on. On top of that, this made business intelligence solutions expensive for small and medium businesses.

As the past years have shown, technological innovations have proven to the tech world that natural language question-answering systems will dramatically change the way we interact with search and with our data. Intelligent machines with sophisticated algorithms are rising to save the business world millions of dollars and incremental amounts of time building data warehouse models, which will likely become obsolete soon. Natural language search driven by intelligent virtual agents outfitted with sophisticated algorithms is the future of data discovery and intelligence in 2014. Removing manual setups is the next logical step in this equation. In today’s fast-paced world, time is more crucial than ever. Organizations need a system that can provide the capability to draw inferences and conclusions.

Before your company decides to hire that next data scientist, just remember that being able to make better business decisions and judgments based on instant intelligence from data is key — and algorithms provide that capability.

Get ready, because the rise of the algorithms is upon us and will change the way we view business intelligence and interact with Big Data in significant ways.

Cornfield & Partners can help you with issues related to business intelligence. To find out more about potential business opportunities, contact info@cornfieldpartners.com or you can call us on +44 (0) 20 7692 0873.

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